Archives For SEO

With the Apocalypse averted and 2013 beckoning we decided to bring together the big cheeses of the SEO world to find out what this new age has in store for the the future of SEO. There’s no denying that SEO has grown in both popularity and eminence over the last decade as every business owner now understands its importance with, changes in major search engine in 2012 specially in Google via updates and alterations to algorithms.

Our questions were simple, the answers complex as only a TimeLord could accurately predict the future of this 21st century phenomenon, however we believe that through experience, the analysis of trends and through a little insider knowledge, our interviewees have shared information we can all benefit from.

Just four simple questions were put to our guests, these were:

  1. What do you think was the single most important development for SEO in 2012?
  2. What’s your SEO pet hate?
  3. Do you think 2013 will see big changes in SEO?
  4. Do you have any SEO predictions for 2013? What would you like to see?

…continue reading SEO Experts share their Predictions for 2013

“We guarantee to get your #1 on Google within days!”. If you’ve rolled your eyes at this SEO nonsense that floods your inbox before, then this article is for you.

Example of SHAM SEO floating around in the UAE:

sham seo guaranteed

Not all SEO shams are quite as obvious as the line above though. Unfortunately, SEO shammers have gone into stealth mode and their false promises aren’t as glaringly obvious—making our current SEO landscape tougher than ever.

To help you sort through the genuine from the shammy, we’ve put together 6 examples of SEO shams in current circulation—to help keep you out of the black hat SEO realms. But just before we do, in hopes of obvious foreshadowing, the below 6 shams all have overarching themes, which include: they lack plausibility, they lack quality keyword research, they lack keyword focus (too many keywords and not enough time), they’re all quick fixes, they’re all low-cost solutions and share a one-size-fits-all approach.  …continue reading Sham SEO: What to Look Out For

SEO has seen massive growth throughout the years, and had its beginnings in the early nineties. Fast-forward to 2012, and this tool might be the best bet any company has in its efforts to create a brand that is recognizable online. With the number of worldwide internet users currently peaking at more than 2 billion as of 2011, the internet is the new frontier when it comes to marketing and brand creation. In this post, we’ll take a look at some pertinent statistics on the penetration of the internet and SEO in the MENA (Middle East and North Africa) region, and give you five ways in which SEO can boost your company profile. …continue reading 5 Ways In Which SEO Can Boost Your Company Profile

SEO Guide for eCommerce

November 19, 2012 — Leave a comment

With more and more eCommerce sites popping up internationally as well as locally, it seems like a good time to talk about the specificities of SEO for this area.  The number of products and links present particular challenges, as does the spectre of duplicate content in multiple locations.

SEO Guide eCommerce

Hang on, isn’t SEO for eCommerce just the same as regular SEO?

First things first – no, not really.  Apart from the factors discussed above, it’s not just about getting web traffic, but about converting that traffic into sales, which puts a different slant on things.  Most eCommerce SEO strategies will concentrate on content, using long-tail keywords to ensure that the site’s tailored to those actually looking to buy.  And yes, good content, that hasn’t just been copy-and-pasted from the product manufacturer, is a good start.  But you need to look beyond that if you’re looking to maximise the benefits of SEO and turn that traffic into sales.

Where eCommerce sites deal with a huge number of products, and types of products, you’re looking at a vastly increased pool of potential keywords.  Sitemaps, navigation and URL structure can get out of hand.  Competition can be fierce – so how do you stand out from the crowd? …continue reading SEO Guide for eCommerce

Building an online business from scratch is difficult.  Whether you’re launching a brand new product, or nudging your way into an already-crowded market, there’s a huge amount of work involved in getting your startup started. …continue reading Top 5 SEO Advice for Startups