Google disavow links tool still dominating
The original announcement may have been made three weeks ago but the big news in SEO this week has still been Google’s launch of the disavow links tool – which, in fact, we wrote about earlier this week.
Reactions have been mostly positive, ranging from some good how-to guides and FAQs, like Jayson DeMers piece over at Search Engine Journal
To some interesting analyses, like that from Jennifer Slegg over at Search Engine Watch. Slegg’s “Many Shades of Google’s Link Disavowal Tool” raises some interesting questions regarding possible abuse of the system, including from within the Google itself:
“It also brings up the interesting question about someone abusing the tool from within a company. A bitter consultant with a client dodging bills or a fired employee who has Google Webmaster Central access could cause some serious havoc by disavowing valuable links to websites as revenge against the company (if it is hidden well enough in the interface that a less savvy SEO might not even know to look for it).”
She also gives credit to Google for waiting for a while to evaluate the tool in the wake of Bing’s similar release earlier in the year. You can read the full piece here.
And whilst a few pieces have danced around the issue of “bad SEO in the past”, Todd Wasserman at Mashable picks up on what Matt Cutts says in the video which accompanied the release – the disavow links tool is a chance for reformed spammers to make amends…
The Panda has teeth
Continuing with the theme of redemption… whilst most of the world was busy with the US Presidential election, Google quietly updated the Panda algorithm. Nell Terry at SEO-News points out that it’s a data refresh rather than a “complete … overhaul”, and looks at how spam-filled content farms have been affected. She also looks at how Demand Studios reacted – and subsequently pulled off a successful comeback based on a change of dynamic within the organisation, and some incredibly strict quality control. The message is clear: “Any website can bounce back from Panda – even the worst offenders.”
Google vs Bing in the UK: Small but Significant
In the UK in October, and for the first time in five years, Google’s search share dipped below 90%. At 1.41% it’s possible that mountains are being made out of molehills, but as far as The Guardian’s concerned, it may be small, but it’s potentially quite significant:
Questions we’re asking…
- How long will it take to find out how effective “disavow links” actually is?
- Can committed spammers really be persuaded to change their ways?