Would you blindfold yourself, spin around for a minute and then try to hit the bullseye on a dart board 20 feet away? While that might not be an exact comparison to doing your own SEO, it isn’t that far off. To make sure you are competitive in your market you need the help of experts – we’re those experts.

Even if you have been a fixture on the web for the last 20 years, it’s a good bet that what you think you know about search engine optimization is based on things that you’ve read and things that you’ve tried in the past. The truth is that almost everything published on the web about SEO is either outdated or based on metrics that are always in flux. What that means is that most of what you know about SEO doesn’t apply anymore. …continue reading What You Think You Know Can Hurt You

With the Apocalypse averted and 2013 beckoning we decided to bring together the big cheeses of the SEO world to find out what this new age has in store for the the future of SEO. There’s no denying that SEO has grown in both popularity and eminence over the last decade as every business owner now understands its importance with, changes in major search engine in 2012 specially in Google via updates and alterations to algorithms.

Our questions were simple, the answers complex as only a TimeLord could accurately predict the future of this 21st century phenomenon, however we believe that through experience, the analysis of trends and through a little insider knowledge, our interviewees have shared information we can all benefit from.

Just four simple questions were put to our guests, these were:

  1. What do you think was the single most important development for SEO in 2012?
  2. What’s your SEO pet hate?
  3. Do you think 2013 will see big changes in SEO?
  4. Do you have any SEO predictions for 2013? What would you like to see?

…continue reading SEO Experts share their Predictions for 2013

For this week SEO news roundup. We are going to look on some of the update from Search Engineland, SEOMoz, SEO News and from Barry Schwartz of seoroundtable.com

  • bing logo 200Bing have finally published its webmaster guidelines.  Check the verdict from Matt McGee at Search Engine Land?  Neither as comprehensive nor as far-reaching as Google’s:

“Bing’s Webmaster Guidelines touch on things like links and social media in very general terms, and go into a bit more depth on SEO and technical website topics. But they aren’t nearly as detailed nor comprehensive as what Google offers…” 

This could get interesting.   …continue reading SEO News Roundup 30/11/12

Earlier this week we were talking about the specificities of SEO for eCommerce – so why not do our five point SEO review on an eCommerce site this week?  We’ll be looking at all the usual SEO review areas, but with a sector-specific slant on things.

www.ic4uae.com is an eCommerce site for the Carrefour hypermarket chain in the UAE.  There’s a huge range of products on offer, from mobile phones to pushchairs; Flash drives to garden furniture; shampoo to subwoofers.  With so many products, it’s a complex site.  So what can be done, or what’s already being done, to help the site rise to the top?

Carrefour UAE SEO

…continue reading Five-Point SEO Audit: iC4uae.com

“We guarantee to get your #1 on Google within days!”. If you’ve rolled your eyes at this SEO nonsense that floods your inbox before, then this article is for you.

Example of SHAM SEO floating around in the UAE:

sham seo guaranteed

Not all SEO shams are quite as obvious as the line above though. Unfortunately, SEO shammers have gone into stealth mode and their false promises aren’t as glaringly obvious—making our current SEO landscape tougher than ever.

To help you sort through the genuine from the shammy, we’ve put together 6 examples of SEO shams in current circulation—to help keep you out of the black hat SEO realms. But just before we do, in hopes of obvious foreshadowing, the below 6 shams all have overarching themes, which include: they lack plausibility, they lack quality keyword research, they lack keyword focus (too many keywords and not enough time), they’re all quick fixes, they’re all low-cost solutions and share a one-size-fits-all approach.  …continue reading Sham SEO: What to Look Out For